For instance, you can look at how many people viewed the message on your screen and compare it to the number of customers that came in that day or week. This information can then be used to refine your marketing strategy and increase the return on your investment.
In addition, a smart outdoor footfall digital signage system can be integrated with marketing and internal communication analytics to ensure the most effective campaign possible.
Lastly, using analytics with your digital signage can help you keep up with your competitors. With the help of computer vision technology, you can monitor consumer behavior and see how many times they walked past your storefront, for example. This will allow you to keep up with your competition and offer promotions that are more relevant to your target audience.
According to Long Beach Sign Company, business’s signage is a visual representation of their brand. Whether it’s an elegant storefront sign or an eye-catching ad on a bus shelter, the message is meant to draw customers in and create brand awareness. However, many businesses are missing a crucial part of the equation when it comes to signage: analytics. 
The ability to track the effectiveness of your digital signs is key to improving marketing and communication strategies. With the help of analytics, you can see what’s working and where your attention should be focused. Signage insights provide valuable information about impressions, interactions, and engagement.
While digital signage is a powerful marketing tool, it’s important to focus on creating compelling content that inspires and engages your audience. In order to do that, you need to understand who your audience is and what they’re looking for.
By integrating signage analytics, you can gain insight into who’s interacting with your display and how often. This allows you to tailor your content and make changes that will improve its effectiveness. For example, if your signage is located near an entrance, you can use sensor data to track how many people are passing by and adjust the messaging accordingly.
This also helps you measure how effective your signage is at generating customer interest. This enables you to target ads more effectively and ensures that your message is being seen by the right audience at the right time.
By combining analytics with your digital signage, you can cut costs by displaying dynamic real-time content rather than constantly printing new advertisements. This will not only save money but also help you connect with your audience better. Additionally, you can change your content with a minimum of time lag to adapt to changing customer needs or even the weather.
The benefits of a well-implemented digital signage strategy are numerous. From cost-effectiveness to brand reinforcement and the power of instantaneous content updates, you can use your digital signage to generate more leads and boost sales. To maximize your ROI, you need to use the right tools to track the performance of your sign, and analytics is the best way to do so.